Video Surveillance – where are the APPs?

27 09 2010

The mind set created in this Sector reflects that of Box pushers.  We all know surveillance is moving (if not already there…) toward IP.  Which in turn means Network Solutions.  Those of us from the IT world understand the real meaning – APPs will rule.

There is a big difference between capturing an event (security) and utilizing the data of the event. [Analytics] (Customer Service, HR, Production, Work flow, Predictive purchasing, etc…)

With analog dominating 80+% of the market place (focused on simple security…) it takes a different mindset (and skills…) to actually re-shape the landscape toward additional uses of Surveillance Systems.  With Platform solutions addressing compatibility issues vendor centric solutions are a thing of the past.  It does not matter what the hardware is.

We’re on the verge of seeing more 3rd party APPs developed that take this concept from idealism to reality.  As stated before, this is the same story played out in IT.  Once we got past PCs / then Servers, we focused on APPs that allowed us to make sense of the all the data we so happily love to accumulate.  Without a purpose/direction to why we collect this, creates a cost factor.

The problem – first there’s the skills set of IP, not a simple plug/play solution anymore.  It requires an investment from an integrator.  If the integrator is already involved with Network IP Solutions the move is easy.  Since the system was once a stand-alone it’s now on the Network, IT controls it, not Facility/Security Mgrs.  Second – if less than 10% of the market place has this opportunity where’s the ROI on the investment?  The challenge is understanding where the opportunities truly are.  If the integrators business model is based on Selling Price, they’ll never make the move to IP.  This reveals the 3rd problem – order takers vs selling solutions.  

Let’s get a little crazy here.  Why do 90% of these stand-alones (though they have loaded software on a hard-drive…) not capable of taking an additional APP that can enhance their system for the customer.  Reason – box pushers don’t have IT capability. 

 I know my future is with a Platform developer….unfortunately, integrators are not there yet

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